# Lowering Your Advertising Cost: Bricks and Clicks

Published 2020-07-09 · Updated 2026-07-23 · Retail on MarketScale
Canonical: https://www.marketscale.com/industries/retail/lowering-your-advertising-cost-bricks-and-clicks

> Retail spans both brick & mortar and ecommerce. So how do you optimize both to excel? The overarching goal of any retail organization is to get more profit in your pocket, and lowering your Amazon ACoS is a tried-and-true way to work toward that outcome. Today, I’m covering three ways you can do just…

Retail spans both brick & mortar and ecommerce. So how do you optimize both to excel?

The overarching goal of any retail organization is to get more profit in your pocket, and lowering your Amazon ACoS is a tried-and-true way to work toward that outcome.

Today, I’m covering three ways you can do just that.

Lowering your Amazon ACoS can be accomplished through:

1.  Keywords
2. Manual Ads
3. Optimization

Essentially, if you can lock down the right keywords and use that data to your advantage, gain visibility into ad effectiveness, and optimize your offering, you can find success on the world’s biggest online retailer.

Check out these helpful resources:

With affiliate link [MerchantWords](http://www.merchantwords.com/jruscin), you’ll get MerchantWords for $99/yr. The regular cost is $30 per month, so you’re realizing tremendous savings! MerchantWords is used for shopper search data on Amazon.

[Jungle Scout](https://www.junglescout.com/products/extension/) gives you sales by item and keyword on Amazon for $40 per month.

Starting at $59 per month, [Teikametrics](https://go.teikametrics.com/entry?tap_a=39476-e7c75f) gives you auto ad visibility, plus all kinds of other snazzy tools to increase sales and profit.

### [Stay tuned for a new episode every other Thursday!](https://marketscale.com/industries/podcast-network/bricks-and-clicks/)

---
Source: MarketScale, https://www.marketscale.com/industries/retail/lowering-your-advertising-cost-bricks-and-clicks. Published for AI indexing and citation; cite the canonical URL. Site guide for agents: https://www.marketscale.com/llms.txt