# Live Streaming Has a Permanent Place in Retail. Here’s Why.

Published 2021-10-20 · Updated 2026-05-19 · Retail on MarketScale
Canonical: https://www.marketscale.com/industries/retail/live-streaming-has-a-permanent-place-in-retail-heres-why
Creator hub: Retail Refined

> Live streaming adoption is accelerating for a host of reasons and has many applications. Retailers can take advantage of this channel to connect with consumers and sell directly to them. Talking about this emerging trend, Retail Refined host Melissa Gonzalez spoke with Kenneth Tan, Co-founder and CEO of BeLive Technology. The company offers live streaming solutions…

Live streaming adoption is accelerating for a host of reasons and has many applications. Retailers can take advantage of this channel to connect with consumers and sell directly to them. Talking about this emerging trend, [Retail Refined](https://marketscale.com/shows/retail-refined/) host [Melissa Gonzalez](https://www.linkedin.com/in/melissagonzalezlionesque/) spoke with [Kenneth Tan](https://www.linkedin.com/in/kennethtant31/), Co-founder and CEO of [BeLive Technology](https://tech.belive.sg/). The company offers live streaming solutions to retailers and companies with partners in a variety of sectors.

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