# Listen: Toys R Us to Sell Intellectual Property

Published 2018-05-16 · Updated 2026-07-23 · Retail on MarketScale
Canonical: https://www.marketscale.com/industries/retail/listen-toys-r-us-sell-intellectual-property

> Toys R Us is looking to sell off its intellectual properties, creating what experts say to be one of the best brands to ever be sold by a company going out of business. Domains such as lodges-r-us.com, burgers-r-us.com and even cigars-r-us.com are going to be up for sale as Toys R Us is in…

Toys R Us is looking to sell off its intellectual properties, creating what experts say to be one of the best brands to ever be sold by a company going out of business.

Domains such as lodges-r-us.com, burgers-r-us.com and even cigars-r-us.com are going to be up for sale as Toys R Us is in the aftermath of declaring bankruptcy in late 2017.

Bob Phibbs, a brand specialist and chief executive of the Retail Doctor consulting firm said, “*It shows the power of the brand… The ‘R’ Us is the key to the brand, not the Toys.*”

Though the company has fallen on hard times, it’s nice to know that the brand has left a lasting legacy for us.

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