# Listen: Recapping the Future Stores Conference with Adam Silverman of Theatro

Published 2018-07-06 · Updated 2026-07-23 · Retail on MarketScale
Canonical: https://www.marketscale.com/industries/retail/listen-recapping-the-future-stores-conference-with-adam-silverman-of-theatro

> Brick and mortar stores that start borrowing technology, agility and A/B testing from the digital space are the ones who’ll emerge winners in retail. “Stores can borrow from the digital space,” said Theatro Senior Vice President of Marketing Adam Silverman on today’s podcast episode. He shared the state of retail from Seattle’s recent Future…

Brick and mortar stores that start borrowing technology, agility and A/B testing from the digital space are the ones who’ll emerge winners in retail. “Stores can borrow from the digital space,” said [Theatro](https://www.theatro.com/) Senior Vice President of Marketing Adam Silverman on today’s podcast episode. He shared the state of retail from Seattle’s recent Future Stores Conference, plus, Silverman shared his experience at the Amazon Go store in Seattle, a new checkout-less grocery store from the online retail giant.

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