# Listen: Improving Communication, Improving the Shopping Experience with Adam Silverman of Theatro

Published 2018-06-22 · Updated 2026-07-23 · Retail on MarketScale
Canonical: https://www.marketscale.com/industries/retail/listen-improving-communication-improving-the-shopping-experience-with-adam-silverman-of-theatro

> On today’s podcast, we hear from Adam Silverman, Senior Vice President of Marketing for Theatro. We discussed the ways Theatro brings the e-commerce environment to the brick-and-mortar arena, the ease of training employees to do what they naturally already know, the future of voice-activated communication systems, and how the shopping experience can matter as…

On today’s podcast, we hear from Adam Silverman, Senior Vice President of Marketing for Theatro. We discussed the ways Theatro brings the e-commerce environment to the brick-and-mortar arena, the ease of training employees to do what they naturally already know, the future of voice-activated communication systems, and how the shopping experience can matter as much as the thing you’re shopping for.

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