# Listen: Andrew Straitman and Steven Maisel on E-commerce, Consumer Experience, and Brand Consistency

Published 2018-01-25 · Updated 2026-07-23 · Retail on MarketScale
Canonical: https://www.marketscale.com/industries/retail/listen-andrew-straitman-steven-maisel-e-commerce-consumer-experience-brand-consistency

> On this episode of our Retail Podcast, we sit down with Andrew Straitman, Director, Strategy & eCommerce, and the President of CPC, Steven Maisel. We talk about CPC’s growth, notable mentions in Reuters and the Huffington Post, as well as their move to Madison Avenue. Other topics of discussion include how eCommerce is consistently…

On this episode of our Retail Podcast, we sit down with Andrew Straitman, Director, Strategy & eCommerce, and the President of CPC, Steven Maisel. We talk about CPC’s growth, notable mentions in Reuters and the Huffington Post, as well as their move to Madison Avenue. Other topics of discussion include how eCommerce is consistently innovating the industry but we also mention how it can be a double-edged sword from a competitive standpoint. Despite the rise of online shopping, packaging still remains crucial to the industry as consumer experience and brand consistency are still major differentiators between your brand and others.

For more information on CPC, be sure to check out their website [commonwealthpackaging.com!](https://www.commonwealthpackaging.com/)

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