# Is Walmart’s Future as a Service Provider?

Published 2021-08-30 · Updated 2026-07-23 · Retail on MarketScale
Canonical: https://www.marketscale.com/industries/retail/is-walmarts-future-as-a-service-provider

> Speed is king in retail, and Walmart’s new GoLocal service raises the stakes in competition with Amazon, offering businesses a white label delivery service with logistics and drivers included. Other large retailers are struggling to keep pace with Walmart’s network, considering 90% of Americans live within 10 minutes of one of their locations. But…

Speed is king in retail, and [Walmart’s](https://corporate.walmart.com/) new [GoLocal](https://corporate.walmart.com/newsroom/2021/08/24/walmart-launches-walmart-golocal-a-new-delivery-as-a-service-business) service raises the stakes in competition with Amazon, offering businesses a white label delivery service with logistics and drivers included. Other large retailers are struggling to keep pace with Walmart’s network, considering 90% of Americans live within 10 minutes of one of their locations. But is Walmart’s retail future closer to being a service provider than the leader in big box retail? We asked [Jennifer Ruscin](https://www.linkedin.com/in/jenniferkayloruscin/), Retail Expert and host of Bricks & Clicks, to give her take on the retailer’s future.

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