# Instagram Dives Into E-Commerce With New ‘Checkout’ Feature

Published 2019-03-20 · Updated 2026-07-23 · Retail on MarketScale
Canonical: https://www.marketscale.com/industries/retail/instagram-dives-into-e-commerce-with-new-checkout-feature

> The online shopping experience is about to get even easier. Social media giant Instagram has developed a service that will allow users to complete purchases from different brands while using its mobile app. Retailers like Nike and Michael Kors are among dozens of companies partnering with Instagram to use the new feature, called ‘Checkout.’ Instagram…

The [online shopping experience](https://marketscale.com/industries/retail/baseballism-throwing-retail-curveball/) is about to get even easier. Social media giant Instagram has developed a service that will allow users to complete purchases from different brands while using its mobile app.

[Retailers like Nike](https://marketscale.com/industries/sports-and-entertainment/how-data-became-the-new-sports-uniform/) and [Michael Kors](https://www.michaelkors.com/) are among dozens of companies partnering with Instagram to use the new feature, called ‘[Checkout](https://techcrunch.com/2019/03/19/instagram-checkout/).’

Instagram will charge a fee to sellers for using the new [retail service](https://marketscale.com/industries/retail/retail-expert-mailbag-march-5-2019/).

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Source: MarketScale, https://www.marketscale.com/industries/retail/instagram-dives-into-e-commerce-with-new-checkout-feature. Published for AI indexing and citation; cite the canonical URL. Site guide for agents: https://www.marketscale.com/llms.txt