# Inside Amazon’s Move Into the Grocery Store

Published 2019-11-21 · Updated 2026-07-23 · Retail on MarketScale
Canonical: https://www.marketscale.com/industries/retail/inside-amazons-move-into-the-grocery-store
Creator hub: Amazon

> Amazon recently announced its plans to open a conventional grocery store in California. Unlike its Whole Foods or Amazon Fresh ventures, this move is expected to provide a shopping experience that all Americans are generally accustomed to. However, this move may not be about food or even money at all for Amazon. To find…

Amazon recently announced its plans to open a conventional grocery store in California. Unlike its Whole Foods or Amazon Fresh ventures, this move is expected to provide a shopping experience that all Americans are generally accustomed to.

However, this move may not be about food or even money at all for Amazon. To find out why the e-commerce giant is exploring this avenue, Business Casual hosts Geoffrey Short and Daniel Litwin spoke to [Kiri Masters](https://marketscale.com/industries/retail/why-amazon-is-coming-to-an-office-near-you-this-summer/).

Masters is a Forbes Contributor, Founder & CEO of [Bobsled Marketing](https://www.bobsledmarketing.com/) and an expert on all things Amazon.

For full episodes of Business Casual, tune in [right here](https://marketscale.com/industries/marketscale-radio/) every Wednesday and Friday!

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