# How the Grocery Industry is Adapting to the Shifting Customer Landscape

Published 2021-09-21 · Updated 2026-03-19 · Retail on MarketScale
Canonical: https://www.marketscale.com/industries/retail/how-the-grocery-industry-is-adapting-to-the-shifting-customer-landscape

> If you’ve ordered your groceries online or picked them up without setting foot inside the store sometime in the past year or two, you are part of a growing trend in shopping that isn’t slowing down anytime soon. With a shift in using automation, changing fulfillment operations, and even commerce platforms and mobile solutions,…

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If you’ve ordered your groceries online or picked them up without setting foot inside the store sometime in the past year or two, you are part of a growing trend in shopping that isn’t slowing down anytime soon. With a shift in using automation, changing fulfillment operations, and even commerce platforms and mobile solutions, leaders from the entire grocery ecosystem are coming together this week for GroceryShop 2021.

MarketScale asked [Tom Hatton](https://www.linkedin.com/in/tohatton/), VP of Sales for Data Weave North America, [Vince Martinelli](https://www.linkedin.com/in/vince-martinelli-9b57b74/), Head of Product & Marketing, [RightHand Robotics](https://www.righthandrobotics.com/), and [Julie Companey](https://www.linkedin.com/in/julie-companey-0039b11/), Director of Client Strategy, [Valassis](https://valassis.com/) to present their take on where the industry is headed in this increasingly digital world, starting with what to expect to see at GroceryShop ’21.

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