# How Revlon Used Data to Give its Marketing More than a Cosmetic Treatment

Published 2021-10-08 · Updated 2026-07-23 · Retail on MarketScale
Canonical: https://www.marketscale.com/industries/retail/how-revlon-used-data-to-give-its-marketing-more-than-a-cosmetic-treatment

> Leveraging retail trends and data are keys to staying on the minds of consumers. In this clip of an upcoming episode of Retail Refined, host Melissa Gonzalez talks with Keyla Lazardi, Revlon’s Chief Scientific Officer about how the cosmetics giant utilizes both trends and data when it comes to innovation. The two also discuss…

Leveraging [retail trends](https://www.forbes.com/sites/bernardmarr/2021/09/20/the-8-biggest-retail-trends-every-retailer-needs-to-be-ready-for/?sh=7fc4ab635d67) and data are keys to staying on the minds of consumers. In this clip of an upcoming episode of [Retail Refined](https://marketscale.com/shows/retail-refined/), host [Melissa Gonzalez](https://www.linkedin.com/in/melissagonzalezlionesque/) talks with [Keyla Lazardi](https://www.linkedin.com/in/keila-lazardi-06624137), Revlon’s [Chief Scientific Officer ](https://www.revloninc.com/our-company/our-leadership/keyla-lazardi.php)about how the cosmetics giant utilizes both trends and data when it comes to innovation. The two also discuss the future of the beauty industry and what trends Lazardi is most excited about.

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