# How Revlon Thinks Through Its Innovation Process

Published 2021-10-12 · Updated 2026-05-19 · Retail on MarketScale
Canonical: https://www.marketscale.com/industries/retail/how-revlon-thinks-through-its-innovation-process
Creator hub: Retail Refined

> Leveraging retail trends and data are keys to staying on the minds of consumers. This week on Retail Refined, host Melissa Gonzalez talks with Keyla Lazardi, Revlon’s Chief Scientific Officer about how the cosmetics giant utilizes both trends and data when it comes to innovation. The two also discuss the future of the beauty industry and what trends Lazardi is most…

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Leveraging [retail trends](https://www.forbes.com/sites/bernardmarr/2021/09/20/the-8-biggest-retail-trends-every-retailer-needs-to-be-ready-for/?sh=7fc4ab635d67) and data are keys to staying on the minds of consumers. This week on [Retail Refined](https://marketscale.com/shows/retail-refined/), host [Melissa Gonzalez](https://www.linkedin.com/in/melissagonzalezlionesque/) talks with [Keyla Lazardi](https://www.linkedin.com/in/keila-lazardi-06624137), Revlon’s [Chief Scientific Officer ](https://www.revloninc.com/our-company/our-leadership/keyla-lazardi.php)about how the cosmetics giant utilizes both trends and data when it comes to innovation. The two also discuss the future of the beauty industry and what trends Lazardi is most excited about.

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