# Establish the Right Infrastructure to Maximize Data for Retail Operations

Published 2021-06-04 · Updated 2026-07-23 · Retail on MarketScale
Canonical: https://www.marketscale.com/industries/retail/establish-the-right-infrastructure-to-maximize-data-for-retail-operations

> Laura Davis-Taylor, CSO at InReality, is an expert in retail, user experience and more, and she shared her thoughts about how retailers can make better use of data. “So, retailers are struggling to maximize data for retail operations, and it’s really about connecting the connections of everyone talking about commerce today. It’s very difficult to…

[Laura Davis-Taylor](https://www.linkedin.com/in/laura-davis-taylor-3b5b43/), CSO at [InReality](https://www.inreality.com/), is an expert in retail, user experience and more, and she shared her thoughts about how retailers can make better use of data.

“So, retailers are struggling to maximize data for retail operations, and it’s really about connecting the connections of everyone talking about commerce today.

It’s very difficult to do that when the commerce activities are online versus mobile versus in-store or in different places.

So, it’s really about having the right infrastructure. And then, once you connect those connections, understanding how are people utilizing all the different channels and how we make sure that they getting the types of services that they need with the product to inventory that they want to get to.”

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