# Embracing Cutting-Edge AI Tools to Drive ROI with Dennis Yu

Published 2023-06-01 · Updated 2026-05-19 · Retail on MarketScale
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> Dennis Yu, CEO of BlitzMetrics discusses the transformative power and potential risks of artificial intelligence (AI) tools in the technology industry on the CoachYu Show. AI is being used to generate content, think for us, and police the internet for fake content. However, it can also create a lot of “garbage” content when used at…

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[Dennis Yu](https://www.linkedin.com/in/dennisyu/), CEO of [BlitzMetrics](https://blitzmetrics.com/) discusses the transformative power and potential risks of artificial intelligence (AI) tools in the technology industry on the [CoachYu Show](https://marketscale.com/dennis-yu/). AI is being used to generate content, think for us, and police the internet for fake content. However, it can also create a lot of “garbage” content when used at scale. 

Google’s recent algorithm change prioritizes E-A-T (Expertise, Authority, Trust) and a new factor, Experience. AI can enhance these factors, but it can’t replace them. Yu warns that those who fail to adopt AI tools risk being left behind. 

Yu also emphasizes the importance of leveraging connections to stay up-to-date with technology developments and focusing on practical use cases that drive revenue when implementing new technology. The key is to look for repeatable processes and maintain the basics, such as updating WordPress plugins and ensuring Google Analytics is set up properly. The closer a technology is to the point of sale, the more leverage it has.

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