# Domino’s Leads the Pack in Digital Innovation by Embracing AI Across All Operations for Unmatched Efficiency

By Melissa Gonzalez · Published 2024-03-22 · Updated 2026-05-19 · Retail on MarketScale
Canonical: https://www.marketscale.com/industries/retail/dominos-leads-the-pack-in-digital-innovation-by-embracing-ai-across-all-operations-for-unmatched-efficiency
Creator hub: Retail Refined

> The pizza chain's comprehensive AI strategy demonstrates how intelligent automation can streamline every aspect of operations, from customer ordering to kitchen

## Key points

- Domino's is deploying AI across the full operational stack, from customer-facing ordering to back-of-house kitchen processes.
- Christopher Thomas-Moore highlights the critical role of change management and stakeholder engagement in successful AI integration.
- The episode explores both the successes and learning curves Domino's has encountered on its journey toward AI-driven operational excellence.

Block Field

As technology continues to reshape the retail landscape, digital innovation, especially through [artificial intelligence (AI)](https://marketscale.com/industries/retail/ai-reshaping-the-retail-industry-one-personalized-experience-at-a-time/), takes center stage. Its transformative power over store operations and customer experiences positions AI at the forefront of industry evolution, driving businesses to explore how these tools can refine efficiency, enhance personalization, and redefine the shopping experience.

How can AI revolutionize the retail sector, especially in enhancing customer interaction and operational efficiency?

This conversation unfolds on the “[Retail Refined](https://marketscale.com/shows/retail-refined/)” podcast where host [Melissa Gonzalez](https://www.linkedin.com/in/melissagonzalezlionesque/) engages with **Christopher Thomas-Moore**, Chief Digital Officer at [Domino’s](https://jobs.dominos.com/us/) at [ShopTalk 2024](https://shoptalk.com/us). Moore brings a wealth of experience in e-commerce, marketing, and digital communications, crucial for understanding and enhancing customer experiences in today’s digital age.

### Episode Highlights

- **Exploring AI’s Impact:** The discussion delves into how AI, from machine learning to generative AI, is being leveraged to improve both customer experiences and store operations at **Domino’s**.
- **Practical Applications and Challenges:** Insights into **Domino’s** strategic approach to integrating AI, highlighting successes, learning curves, and the ongoing journey towards operational excellence and customer satisfaction.
- **The Human Element:** Christopher emphasizes the significance of change management, stakeholder engagement, and the critical role of human insight in harnessing AI’s potential responsibly and effectively.

### About the Guest

**Christopher Thomas-Moore** boasts an impressive track record in digital innovation within the retail sector. His role at **Domino’s** covers a broad spectrum, including digital experience, loyalty programs, customer care, retail technology, delivery innovations, and international digital marketing. Christopher’s diverse background and leadership in digital strategy underscore his unique perspective on the intersection of AI, retail, and customer engagement.

Tags: Artifical Intelligence, Christopher Thomas-Moore, Domino's, retail industry, Retail Technology

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