# 6 Ways to Protect Your Product-Based Business During the Coronavirus Outbreak: Bricks and Clicks

Published 2020-03-19 · Updated 2026-07-23 · Retail on MarketScale
Canonical: https://www.marketscale.com/industries/retail/coronavirus-retail-survival-tips-bricks-clicks

> On the first episode of Bricks and Clicks, a new podcast show with host Jennifer Kaylo Ruscin, we’ll break down… Utilizing Amazon for immediate distribution. Mastering selling on your own website. Creating a subscription model. Delivery options when traditional transportation isn’t available. How to ensure you have enough inventory for high online sales demand….

On the first episode of Bricks and Clicks, a new podcast show with host [Jennifer Kaylo Ruscin](https://marketscale.com/industries/contributors/jennifer-ruscin/), we’ll break down…

- Utilizing Amazon for immediate distribution.
- Mastering selling on your own website.
- Creating a subscription model.
- Delivery options when traditional transportation isn’t available.
- How to ensure you have enough inventory for high online sales demand.
- Sourcing raw ingredients.

### Quick Suggestion & Solutions

#### Utilizing Amazon for Distribution

Solution: Learn how to get your listings and ads optimized! Check out [Jennifer’s Masterclass](https://jennifer-ruscin.mykajabi.com/a-game-masterclass) to learn more!

#### Master Selling on Your Own Website

Solution: Check out Maggie at [mcv-consultants.com](https://www.mcv-consultants.com/)!

#### Create a Subscription Model Online

Solution: Justin comes highly recommended at [thevervesolution.com](http://thevervesolution.com).

#### Figure Out Your Own Delivery Method

Solution: Contact Mike at [retailintegritygroup.com](http://retailintegritygroup.com)!

#### Ensure You Have Enough Inventory

Solution: Contact your manufacturer once you’ve pulled your forecast, on hands in your warehouse, and determined how much inventory you’ll need to ride out this pandemic. Ask your priority level in the production food chain. Get enough produced if another run is far off in the future.

#### Do You Have Enough Raw Ingredients?

Solution: Get on LinkedIn and search “food procurement” and the category you’re in to find possible companies to purchase from.

### [Stay tuned for a new episode every other Thursday!](https://marketscale.com/industries/podcast-network/bricks-and-clicks/)

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