# Is the Connected Consumer Getting Overloaded?

Published 2018-03-15 · Updated 2026-03-19 · Retail on MarketScale
Canonical: https://www.marketscale.com/industries/retail/connected-consumer-getting-overloaded

> In a culture in which more than three-quarters of us own a smart phone or smart home device, immediate gratification has become the norm. With technology driving nearly everything we do, the shopping experience has been transformed. With consumers subject to a cacophony of content, how does your brand cut through the noise? Smart indoor…

In a culture in which more than three-quarters of us own a smart phone or smart home device, immediate gratification has become the norm. With technology driving nearly everything we do, the shopping experience has been transformed. With consumers subject to a cacophony of content, how does your brand cut through the noise? Smart indoor merchandizing. 

Read more at [Retail Customer Experience](https://www.retailcustomerexperience.com/blogs/is-the-connected-consumer-getting-overloaded/)

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