# Captivating Your Audience One Storefront at a Time

Published 2020-09-01 · Updated 2026-03-19 · Retail on MarketScale
Canonical: https://www.marketscale.com/industries/retail/captivating-your-audience-one-storefront-at-a-time

> Since 2013, Glass-Media has been helping retailers drive foot traffic and engagement with projection-based media. Now layering in QR codes, SMS triggers, gesture and voice, the company has established itself as a sought-after partner for empowering agile and dynamic communication for retailers. On this episode of Retail Refined, host Melissa Gonzalez and Glass-Media CEO…

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Since 2013, [Glass-Media](https://glass-media.com/) has been helping retailers drive foot traffic and engagement with projection-based media. Now layering in QR codes, SMS triggers, gesture and voice, the company has established itself as a sought-after partner for empowering agile and dynamic communication for retailers.

On this episode of [Retail Refined](https://marketscale.com/industries/podcast-network/retail-refined/), host [Melissa Gonzalez](https://marketscale.com/industries/contributors/melissa-gonzalez/) and [Glass-Media](https://www.glass-media.com/) CEO and Founder [Daniel Black](https://www.linkedin.com/in/danielcoreyblack/) sat down to discuss the company’s recent launch with [DSW](https://www.dsw.com/) ahead of back-to-school shopping and how Glass-Media is showing the world that larger-than-life activations are still possible within physical retail environments.

Black, a Silicon Valley native, is often referred to as an entrepreneurial rebel for choosing to launch Glass Media in[ Dallas](https://dallascityhall.com/Pages/default.aspx). Since, Black has quickly become an integral part of the startup community and ecosystem.

Glass-Media bills itself as a passionate group of experiential retail strategists, digital artists, visual storytellers and engineers who live and breathe digital transformation. Glass-Media revitalizes the offline retail experience through highly unique, digital activations, empowering its clients to captivate, engage and influence consumers in a whole new way.

### What Melissa Asked

- How Glass-Media extends contactless storytelling
- How physical retail experiences will evolve in the next 3-5 years?
- The data insights the company helps clients glean
- Glass-Media’s overall process and formula for success

### [Listen To Previous Episodes of Retail Refined Right Here!](https://marketscale.com/industries/podcast-network/retail-refined/)

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