# Authors Explain How to Build Winning Stores in a Digital World

Published 2019-06-26 · Updated 2026-03-19 · Retail on MarketScale
Canonical: https://www.marketscale.com/industries/retail/authors-explain-how-to-build-winning-stores-in-a-digital-world

> Retailers must always be selling their products, but in the era of e-commerce, brick-and-mortar operations must also sell an experience. That is the core issue authors Tim Mason and Miya Knights address in their new book, Omnichannel Retail: How to Build Winning Stores in a Digital World. Mason is CEO of Eagle Eye, an England-based…

Retailers must always be selling their products, but in the era of e-commerce, brick-and-mortar operations must also sell an experience.

That is the core issue authors [Tim Mason](https://www.eagleeye.com/company/our-exec/tim-mason) and [Miya Knights](https://marketscale.com/industries/contributors/miya-knights/) address in their new book, [*Omnichannel Retail: How to Build Winning Stores in a Digital World](https://www.amazon.com/Omnichannel-Retail-winning-stores-digital/dp/0749484462).*

Mason is CEO of Eagle Eye, an England-based Software-as-a-Service marketing technology provider for retailers, restaurants and other businesses. Knights is Head of Industry Insight for the company.

The book breaks down digital engagement and loyalty in today’s brick-and-mortar retail locations, and measures the impact and opportunities of digital technology in such locations.

[Eagle Eye](https://www.eagleeye.com/) hosted a launch event in Toronto, Canada on June 18 to promote their book as part of a larger North American book tour.

More than 60 representatives from across Canada’s retail, marketing and technology sectors attended the event, and all received a complimentary copy of the book.

Knights is also the co-author of [*Amazon: How the World’s Most Relentless Retailer Will Continue to Revolutionize Commerce*](https://www.amazon.com/Amazon-Relentless-Retailer-Continue-Revolutionize/dp/0749482796).

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