# 6 Ways to Win on eComm: Bricks and Clicks

Published 2020-07-23 · Updated 2026-07-23 · Retail on MarketScale
Canonical: https://www.marketscale.com/industries/retail/6-ways-to-win-on-ecomm-bricks-and-clicks

> Today I’m interviewing Betsy McGinn of McGinn eComm, former ecommerce director for Seventh Generation, and other various capacities at some of the world’s largest food CPG’s like Hain Celestial Group and Tazo Tea. With over a decade of eComm CPG experience, Betsy authored The Amazon Roadmap book (available on Amazon!), and serves as a…

Today I’m interviewing [Betsy McGinn](https://www.linkedin.com/in/betsy-mcginn-04220716/) of [McGinn eComm](http://www.mcginnecomm.com/), former ecommerce director for [Seventh Generation](https://www.seventhgeneration.com/home), and other various capacities at some of the world’s largest food CPG’s like Hain Celestial Group and Tazo Tea.

With over a decade of eComm CPG experience, Betsy authored The Amazon Roadmap book (available on Amazon!), and serves as a brand strategist for companies wanting a solid plan to dominate ecommerce.

Betsy and I cover 6 ways to win at eComm in this energetic podcast!

### References:

Betsy’s [LinkedIn Article](https://www.linkedin.com/pulse/thriving-new-normal-betsy-mcginn/?trackingId=GwkjLZGzQi%2B%2Fo0wfEvrT3Q%3D%3D) that spurred this podcast recording

Betsy’s “[The Amazon Roadmap](https://www.amazon.com/Amazon-Roadmap-Innovative-Brands-Reinventing-ebook/dp/B07PHLTK8Z)” book

Betsy’s [website](http://www.mcginnecomm.com)

My[ free webinar](http://theagame.online/) on how to sell on Amazon

### [Stay tuned for a new episode every other Thursday!](https://marketscale.com/industries/podcast-network/bricks-and-clicks/)

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