# Your Front Door is a Stage

By Jesse Cole · Published 2024-05-30 · Updated 2026-06-09 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/your-front-door-is-a-stage

> Transforming everyday customer touchpoints into memorable moments drives unexpected business growth and loyalty

## Key points

- Jesse Cole uses a unique approach to fan engagement.
- The Savannah Bananas emphasize a 'fans first' experience.
- Memorable experiences create lasting fan connections.

Block Field

In his recounting of experiences at the stadium, [**Jesse Cole** reveals](https://www.facebook.com/TheSavBananas/photos/welcome-to-the-showdocumentary-by-marketscalebehind-the-scenes-at-grayson-stadiu/1182652085223730/?paipv=0&eav=AfZFsr-S6rFyCdb_ihVA5D2S2Mp9RRdGNu7tnIV7UeoGkCvgvthwlUU00kDA6xI02_M&_rdr) a deep-seated passion for engaging with fans and the impactful memories created at the end of each game. Known for its [vibrant atmosphere](https://marketscale.com/industries/business-services/marketscale-online-learning-set-to-empower-fans-first-approach/), the stadium becomes a place where joy is palpable as fans of all ages and players alike celebrate together, demonstrating the profound effect of customer interaction in business.

**Cole**, often seen in a distinctive yellow tuxedo, advocates for a lighter, fun-filled approach to business, emphasizing the importance of not taking oneself too seriously. This approach not only enhances the fan experience but also cements a lasting, positive impression, crucial for business success.

> Businesses can significantly benefit from creating memorable, enjoyable experiences that go beyond conventional service delivery, fostering a deep connection with their customers and making them feel genuinely special.

He highlights a unique challenge they face at the [stadium](https://marketscale.com/industries/sports-and-entertainment/marketscale-original-series-welcome-to-the-show-episode-3/)—fans not wanting to leave, a stark contrast to the usual spectator rush to exit. This scenario is likened to leaving a great movie halfway through; it simply doesn't happen when the experience captivates. By extending interactions past the game through dances, autographs, and base running with players, the stadium creates an inviting atmosphere that fans linger in, often staying well past midnight.

**Cole**'s core message is clear: businesses can significantly benefit from creating memorable, enjoyable experiences that go beyond conventional service delivery, fostering a deep connection with their customers and making them feel genuinely special.

---
Source: MarketScale, https://www.marketscale.com/industries/pro-av/your-front-door-is-a-stage. Published for AI indexing and citation; cite the canonical URL. Site guide for agents: https://www.marketscale.com/llms.txt