# Windows Continues OS Domination as Ubuntu, macOS Gain Ground

Published 2020-05-07 · Updated 2026-07-23 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/windows-ubunto-macos-business-casual

> The major PC operating systems are constantly fighting for market dominance. Though Microsoft’s Windows rarely has its No. 1 position challenged, and continues to see growth and expansion of its OS solutions, the COVID-19 pandemic may have thrown a slight wrench in their continued success. Microsoft, overall, has seen growth in Windows 10 over…

The major PC operating systems are constantly fighting for market dominance. Though Microsoft’s Windows rarely has its No. 1 position challenged, and continues to see growth and expansion of its OS solutions, the COVID-19 pandemic may have thrown a slight wrench in their continued success.

Microsoft, overall, has seen growth in Windows 10 over the last several years; it was reported in a blog post by the Chief Product Officer for Windows & Devices that Windows 10 saw a 75% year-over-year increase in time spent by users. However, even with that growth, April 2020 saw an overall loss in market share for Windows, while Ubuntu & macOS saw their user numbers increase.

On this Business Casual segment, hosts [Daniel Litwin](https://marketscale.com/industries/contributors/daniel-litwin/) and [Taylor Bagley](https://marketscale.com/industries/contributors/taylor-bagley/) break down the numbers and give insights on…

- Microsoft’s shift in Windows 10X hardware compatibility
- Why Windows 10 is seeing a drop in dominance, and how the pandemic might be to blame
- Whether this shift in market dominance, albeit slight, will have an impact for future PC usage
- What happens if Microsoft’s market dominance is never challenged

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