# Third Inning: Whatever is Normal, Do The Exact Opposite

By Jesse Cole · Published 2024-04-18 · Updated 2026-06-09 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/whatever-is-normal-do-the-exact-opposite-2

> One unconventional sports organization proves that abandoning tradition is the fastest route to building a devoted fanbase

## Key points

- The Savannah Bananas thrive by rejecting traditional business norms.
- Their entertaining and innovative approach attracts a devoted fan base.
- The team prioritizes fun and fan engagement over conventional practices.

Block Field

In a world where most businesses adhere to traditional practices, the **Savannah Bananas** baseball team stands out by doing the exact opposite. The organization's philosophy is simple yet revolutionary: "Whatever's normal, do the exact opposite." This approach not only distinguishes them from competitors but also creates unforgettable experiences for their fans.

> Whatever's normal, do the exact opposite.

Most companies stick to familiar routines, prioritizing what's always been done over what could be. The **Savannah Bananas** reject this mindset entirely. By questioning every aspect of their operation, they continually shift the mundane into the realm of the extraordinary. They maintain two lists: the "normal list" and the "remarkable list," ensuring that every opportunity to impress and engage is seized.

In this week's episode, the **Savannah Bananas** [baseball team](https://marketscale.com/industries/sports-and-entertainment/the-story-behind-the-massive-success-of-the-savannah-bananas/) shows us how to take fun seriously, flipping the script on traditional business norms to create a delightfully [zany experience](https://www.theguardian.com/sport/blog/2023/sep/12/savannah-bananas-future-of-sport) for everyone they touch. From quirky voicemails that remix popular songs to hold music that's so catchy fans actually ask to be put on hold, they've mastered the art of surprise and delight. Their business cards are collectible baseball cards, and pregame announcements get a star treatment with tunes sung to pop hits. It's not just about playing baseball; it's about breaking the mold and making every moment unforgettable. They dance, they sing, and they even conga with the crowd. This team doesn't just bend the rules—they dance on them in banana costumes, showing us all that when it comes to business, the real win is having a blast while doing it.

The **Savannah Bananas** exemplify how businesses can stand out by fundamentally rethinking how they operate. They don't just play by the rules—they redefine them. Their approach encourages others to think big, think fun, and above all, think differently. The result? A business model that not only succeeds but also brings joy and surprise to every interaction, making them a standout example in the world of sports and business.

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