# What is the Craziest Thing Your Business Has Ever Done?

By Jesse Cole · Published 2024-05-02 · Updated 2026-06-09 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/what-is-the-craziest-thing-your-business-has-ever-done

> A minor league baseball team's unconventional uniform choice became a marketing masterstroke that demonstrated how absurdity can drive authentic engagement

## Key points

- Unconventional marketing can lead to significant brand engagement.
- Connecting emotionally with the audience creates memorable experiences.
- Community involvement amplifies marketing impact.

Block Field

In this captivating episode of the [**Fans First**](https://marketscale.com/shows/the-savannah-bananas/) series, [**Jesse Cole**](https://www.linkedin.com/in/yellowtuxjesse/), the mastermind behind the [**Savannah Bananas**](https://thesavannahbananas.com/about_us/), shares with us that in the competitive world of marketing, [standing out](https://marketscale.com/industries/sports-and-entertainment/the-story-behind-the-massive-success-of-the-savannah-bananas/) often means taking bold, unconventional steps. A prime example is a company that captured the essence of St. Patrick's Day in Savannah by doing something unprecedented: they had a sports team play in kilts.

> In the competitive world of marketing, standing out often means taking bold, unconventional steps.

#### Key Takeaways from a Bold Move

This daring choice was not just about wearing kilts but creating a story that resonated deeply with fans and the community, leaving a memorable imprint on the brand. The game, played in front of a sold-out crowd, resulted in a victory and established a legendary status as the team remained undefeated in kilts. This unique strategy turned into a talking point and a highlight for annual celebrations, demonstrating the power of memorable marketing.

> This unique strategy turned into a talking point and a highlight for annual celebrations, demonstrating the power of memorable marketing.

#### Lessons for Effective Marketing Strategies

1. **Innovate Courageously**: Stand out by doing something no one else has.
2. **Connect Emotionally**: Make your campaigns relatable and fun.
3. **Foster Community**: Engage both your team and audience to amplify impact.

Tags: b2b, baseball, BrandLoyalty, business, BusinessTransformation, CreativeMarketing, customer, CustomerExperience, CustomerServiceExcellence, InnovativeThinking

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