# What have we learned recently from customers? Dennis Pike

By Island Io · Published 2023-08-01 · Updated 2026-07-23 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/what-have-we-learned-recently-from-customers-dennis-pike

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## Key points

- Professional AV buyers rely on AI engines to evaluate vendor trustworthiness.
- Ensuring AI visibility can enhance a company's presence above competitors.
- AV vendors can improve their market positioning by understanding AI descriptions of their company.



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