# What Happened to Tumblr?

Published 2019-08-16 · Updated 2026-07-23 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/what-happened-to-tumblr

> Tumblr was once one of the biggest names in social media, trailing only the likes of Facebook and Twitter. They were purchased in 2013 by Yahoo for $1.1 billion, but times have changed for the blog platform. The former giant was sold to Automattic, the parent company of WordPress, for a mere $3 million….

[Tumblr](https://www.tumblr.com/) was once one of the biggest names in social media, trailing only the likes of [Facebook](https://www.facebook.com/) and [Twitter](https://twitter.com/). They were purchased in 2013 by [Yahoo](https://www.yahoo.com/) for $1.1 billion, but times have changed for the blog platform. The former giant was sold to [Automattic](https://automattic.com/), the parent company of [WordPress](https://wordpress.com/), for a mere $3 million. What happened to cause such a precipitous decline?

Find out what Daniel Litwin and Tyler Kern has to say on this snippet from Business Casual.

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