# What B2B Needs to Learn From Fan Experiences In Sports

Published 2023-05-03 · Updated 2026-03-18 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/what-b2b-needs-to-learn-from-fan-experiences-in-sports

> Live broadcast: 10 AM CT on 5/4 What B2B Needs to Learn From Fan Experiences In Sports   Special Guest: Wes Durow, CMO of Extreme Networks   This quick 30-minute live conversation will explore lessons B2B businesses can learn from the fan-centric, tech-enabled approach that major broadcasters and sports teams are using to engage customers…

Live broadcast: 10 AM CT on 5/4

[What B2B Needs to Learn From Fan Experiences In Sports](https://media.marketscale.com/B2B-Weekly-with-Tim-Maitland/en/session/f2224c18-e836-11ed-bae2-dfd5af245c4e?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_H5xkUqzd7Kj5tPpcf33D4VxEI0INCvcZR6nrWW1BEh9OoIamIRP_H1tfAsLsjQXMbFn8i)

[https://media.marketscale.com/B2B-Weekly-with-Tim-Maitland/en/session/f2224c18-e836-11ed-bae2-dfd5af245c4e?utm\_source=hs\_email&utm\_medium=email&\_hsenc=p2ANqtz-\_H5xkUqzd7Kj5tPpcf33D4VxEI0INCvcZR6nrWW1BEh9OoIamIRP\_H1tfAsLsjQXMbFn8i](https://media.marketscale.com/B2B-Weekly-with-Tim-Maitland/en/session/f2224c18-e836-11ed-bae2-dfd5af245c4e?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_H5xkUqzd7Kj5tPpcf33D4VxEI0INCvcZR6nrWW1BEh9OoIamIRP_H1tfAsLsjQXMbFn8i)

Special Guest: Wes Durow, CMO of Extreme Networks

This quick 30-minute live conversation will explore lessons B2B businesses can learn from the fan-centric, tech-enabled approach that major broadcasters and sports teams are using to engage customers and turn them into loyal fans.

With a distinguished background in B2B marketing in the technology and communications sectors, Wes has successfully navigated the challenges of evolving with three fast-moving industries. He joins host Tim Maitland to share his insight on how sales and marketing teams can utilize technology to captivate an increasingly younger audience of B2B buyers.

[Register Now](https://media.marketscale.com/B2B-Weekly-with-Tim-Maitland/en/session/f2224c18-e836-11ed-bae2-dfd5af245c4e)

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[https://media.marketscale.com/B2B-Weekly-with-Tim-Maitland/en/session/f2224c18-e836-11ed-bae2-dfd5af245c4e?utm\_source=hs\_email&utm\_medium=email&\_hsenc=p2ANqtz-\_H5xkUqzd7Kj5tPpcf33D4VxEI0INCvcZR6nrWW1BEh9OoIamIRP\_H1tfAsLsjQXMbFn8i](https://media.marketscale.com/B2B-Weekly-with-Tim-Maitland/en/session/f2224c18-e836-11ed-bae2-dfd5af245c4e?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_H5xkUqzd7Kj5tPpcf33D4VxEI0INCvcZR6nrWW1BEh9OoIamIRP_H1tfAsLsjQXMbFn8i)

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