# Watch: World Tourism Organization and EU Strengthen Cooperation Ties

Published 2018-03-01 · Updated 2026-03-12 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/watch-world-tourism-organization-eu-strengthen-cooperation-ties

> The World Tourism Organization (UNWTO) has signed a deal with the EU to advance sustainable tourism throughout Europe. Representatives emphasized integration, connectivity, and technology’s role in boosting the European tourist economy. Europe leads the globe in tourism and last year tourism grew by 8%. The partnership hopes to create more than 5 million new jobs…

The World Tourism Organization (UNWTO) has signed a deal with the EU to advance sustainable tourism throughout Europe. Representatives emphasized integration, connectivity, and technology’s role in boosting the European tourist economy. Europe leads the globe in tourism and last year tourism grew by 8%. The partnership hopes to create more than 5 million new jobs over the next decade. Are they aiming too high?

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