# Unlocking the Full Potential of Business Relationships with AI-Powered Contracts

By MarketScale · Published 2025-04-30 · Updated 2026-06-08 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/unlocking-the-full-potential-of-business-relationships-with-ai-powered-contracts
Creator hub: Icertis

> Contracts hold hidden business intelligence that most companies fail to leverage for competitive advantage

## Key points

- Icertis transforms static contracts into dynamic business assets using AI.
- AI-powered CLM positions contracts as strategic tools for organizations.
- Samir Bodas, CEO of Icertis, is leading the charge in contract intelligence.

Block Field

In today's AI-driven business environment, innovation lies not just in automation, but in transformation—turning overlooked resources into high-value assets. One such overlooked asset is the humble contract. Traditionally viewed as static legal paperwork, contracts are actually rich reservoirs of business intent and obligation. What if these documents could evolve—becoming living, breathing instruments of insight? This is the complex challenge [**Icertis**](https://marketscale.com/shows/icertis/) is tackling: converting contracts from passive files into dynamic assets that unlock the true value of business relationships. Using AI and generative technologies, Icertis is enabling organizations to realize the full potential of every agreement, whether with suppliers, customers, or partners. As business relationships become more fluid and complex, this shift marks a pivotal evolution in enterprise strategy.

> Converting contracts from passive files into dynamic assets that unlock the true value of business relationships.

To explore this transformation and the role of AI in contract intelligence, hear more from [**Samir Bodas**](https://www.linkedin.com/in/samirbodas/), Icertis CEO and [**Jon Fortt**](https://www.linkedin.com/in/jonfortt/) in their illuminating conversation for Icertis.

Tags: AI in contract management, business relationship value, contract intelligence, dynamic contracts, generative AI, Icertis, Jon Fortt, Samir Bodas

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