# Understanding Digital Signage in Enterprise Settings

By Ben Thomas · Published 2023-10-18 · Updated 2026-06-08 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/understanding-digital-signage-in-enterprise-settings
Creator hub: Pro AV Today

> Enterprise leaders are discovering how AI-powered personalization transforms static displays into strategic communication tools

## Key points

- Digital signage is shifting towards AI-driven personalized content for departments.
- Real-time data integration enhances the relevance and timeliness of displayed information.
- Korbyt offers nearly 200 integrations for seamless connectivity of digital signage systems.

Block Field

In this episode of [Pro AV Today](https://marketscale.com/shows/pro-av-today/), host [Ben Thomas](https://www.linkedin.com/in/benthomasproav/) sat down in studio with **George Clopp** from [Korbyt](https://www.korbyt.com/engagement/) for an in depth chat about the changing dynamics of digital signage within the enterprise setting.

The conversation highlights how perceptions of digital signage have evolved, especially in the wake of the pandemic. It's no longer about generic displays; the focus is now on delivering personalized content, tailored specifically for individual departments. With advancements in AI, content has become smarter, ensuring it's both relevant and timely for its audience.

> With advancements in AI, content has become smarter, ensuring it's both relevant and timely for its audience.

One of the key discussions revolvs around the integration of real-time data into digital displays. From CRMs to call logs, modern digital signage is all about seamless connectivity. With **Korbyt** helping lead the way, offering nearly 200 integrations, the possibilities seem endless.

The duo also delved into the challenges presented by the rise of remote work, with an emphasis placed on the collaborative effort required for successful digital signage implementation. It's not just an AV team's responsibility anymore. HR and communication departments play pivotal roles, underscoring the need for a united front in this ever-changing AV landscape.

> HR and communication departments play pivotal roles, underscoring the need for a united front in this ever-changing AV landscape.

Tags: data, Digital signage, Display, enterprise, George Clopp, integrations, Korbyt

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