# The Value of Developer Partnerships in Pro AV

By Ben Thomas · Published 2023-10-17 · Updated 2026-06-08 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/the-value-of-developer-partnerships-in-pro-av
Creator hub: Pro AV Today

> As digital transformation accelerates the industry, manufacturers are discovering that opening their platforms to external developers drives innovation at scale

## Key points

- Developer partnerships enhance innovation in the Pro AV industry.
- Companies like Q-SYS promote external collaboration for platform expansion.
- Collaboration provides unique value propositions and financial incentives.

Block Field

The Pro AV industry is in a period of rapid digital transformation, and as a result partnerships between developers and manufacturers are becoming increasingly popular. In this episode of Pro AV Today, [Tammy Fuqua](https://www.linkedin.com/in/tammy-fuqua/) and [Adrien Avellan](https://www.linkedin.com/in/adrien-avellan/) from [**Q-SYS**](https://www.qsys.com/) shared their perspectives on why these partnerships are invaluable.

Companies like **Q-SYS** are actively courting external developers to expand and enhance their existing platforms. This approach brings a fresh influx of skills and ideas, effectively catalyzing innovation. **Tammy Fuqua** and **Adrien Avellan** discussed how their ecosystem allows external entities to collaborate in a dynamic environment, a strategy that has been a cornerstone for technology giants like **Salesforce** and **Apple**.

These external collaborations offer unique value propositions, including financial incentives and easier access to APIs and SDKs. The idea is to create an enabling environment that allows for the seamless development of innovative solutions. However, this isn't a one-way street; these partnerships come with their own sets of challenges. Compatibility issues, data privacy concerns, and the need for stringent quality assurance protocols can all pose hurdles. But as Fuqua and Avellan point out, preemptive measures like rigorous testing, thorough documentation, and robust support systems are instrumental in mitigating these obstacles.

Preemptive measures like rigorous testing, thorough documentation, and robust support systems are instrumental in mitigating these obstacles.

Companies in AV like Q-SYS are successfully tapping into the creative prowess of external developers to bring fresh, unique solutions to the table. By doing so, they not only enrich their own platform but also set the stage for broader industry-wide innovation. It's clear that these collaborations are more than just a trend; they're a strategic imperative for companies aiming to stay ahead.

These collaborations are more than just a trend; they're a strategic imperative for companies aiming to stay ahead.

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[here](https://marketscale.com/shows/pro-av-today/)

.

Tags: API, Developers, partnerships, platform, Q-SYS, SDK

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