# The People Business: Aligning Company Outreach With Gen Z Values

By Business Services · Published 2024-10-21 · Updated 2026-06-09 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/the-people-business-aligning-company-outreach-with-gen-z-values

> Winning interns reveal what companies must do to earn the loyalty and trust of Generation Z employees

## Key points

- Gen Z values authenticity and alignment with personal and company values.
- Career growth and meaningful work are priorities for Gen Z employees.
- Companies must take genuine action on social issues to engage Gen Z.

In this episode of The AppleOne Show's The People Business series, host Brett Howroyd delves into the evolving dynamics between companies and Generation Z with insightful discussions from Jenna Brown, Kalista Driggs, Shania Griffin, and Grace Okafor. As winners of the summer Intern to Dream project, these interns bring a fresh perspective on what it takes for companies to engage with and support the next generation of workers. The episode, Aligning Company Outreach with Gen Z Values, explores the shifting expectations Gen Z has of employers, from work-life balance to the importance of aligning company values with their own. The discussion highlights how Gen Z prioritizes career growth opportunities, meaningful work, and a company culture that respects diversity and takes a genuine stance on social issues. As Jenna Brown aptly put it, "The interview process isn't just about the best fit for the company, it's also about whether the company is the right fit for you." The interview process isn't just about the best fit for the company, it's also about whether the company is the right fit for you.— Jenna BrownThe team further elaborates on how companies can move beyond performative gestures and take real steps toward positive societal impact, which resonates deeply with Gen Z's values. Companies can move beyond performative gestures and take real steps toward positive societal impact, which resonates deeply with Gen Z's values.This podcast was inspired by a Forbes article on how companies can attract and keep a Gen Z workforce. Read the article here! Are you hiring or seeking a career opportunity? Have questions about our podcast? Click here to connect with us.

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