# The Intersection of Data and Technology

Published 2023-06-06 · Updated 2026-06-08 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/the-intersection-of-data-and-technology
Creator hub: Icertis

> Technology serves as a producer of data, and data plays a crucial role in driving change, whether it’s operational or behavioral. To achieve operational improvements, it’s essential to assess how technology adoption is enhancing efficiency. On the other hand, driving behavioral change requires leveraging data to demonstrate the value derived from implementing effective…

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Technology serves as a producer of data, and data plays a crucial role in driving change, whether it’s operational or behavioral. To achieve operational improvements, it’s essential to assess how technology adoption is enhancing efficiency. On the other hand, driving behavioral change requires leveraging data to demonstrate the value derived from implementing effective procurement practices. In both cases, the proper utilization of data extracted from technology is of utmost importance for generating meaningful insights and facilitating change.

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