# Bringing a New Stadium to Life

Published 2020-12-06 · Updated 2026-03-19 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/the-install-bringing-a-new-stadium-to-life

> In this special episode of The Install, MarketScale will take you inside one of the world’s newest event spaces with some decidedly old-school roots – Dickies Arena. Dickies Arena is Fort Worth’s latest attraction, set to bring new life to the city’s famous stock show and rodeo and bring world-traveling headliners to Cowtown. In…

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In this special episode of [The Install](https://marketscale.com/shows/the-install/), MarketScale will take you inside one of the world’s newest event spaces with some decidedly old-school roots – Dickies Arena.

[Dickies Arena](https://dickiesarena.com/) is Fort Worth’s latest attraction, set to bring new life to the city’s famous stock show and rodeo and bring world-traveling headliners to Cowtown.

In this inside look, Voice of B2B Daniel Litwin talks with operators and designers of the new-age arena to find out what went into its cutting-edge capabilities, what makes it tick and how this modern slice of a city with a Wild West reputation came to be.

Guests will include Electro Acoustics Sales Manager Ryan Walker and Assistant General Manager of Trail Drive Management Corporation William Shaw, providing key insights into the unique nature of the arena’s solutions.

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