# The Importance of Partner Certifications in Pro AV

By Ben Thomas · Published 2023-07-31 · Updated 2026-06-08 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/the-importance-of-partner-certifications-in-pro-av
Creator hub: Pro AV Today

> Industry leaders reveal how manufacturer partnerships and technical certifications drive seamless integration and customer success

## Key points

- Partner certifications enhance integration between hardware and software.
- Collaboration between Pro AV professionals and providers is crucial.
- Certifications drive industry standards and elevate customer experience.

Block Field

In the latest episode of [Pro AV Today](https://marketscale.com/shows/pro-av-today/), host [Ben Thomas](https://www.linkedin.com/in/benthomasproav/) delves into a vital aspect of the Pro AV industry: partner certifications. Joined by **Zoom**'s [Mark Barragan](https://www.linkedin.com/in/markbarragan/) and [Jeff Fox](https://www.linkedin.com/in/jeffreyafox/), they explore collaboration, standards, and the relationship between hardware manufacturers and software providers like **Zoom**. If you're interested in Pro AV certifications, collaboration in the tech industry, or the future of integrated technology, this episode is a must-listen.

1. **Collaboration Across the Pro AV Industry**: The podcast opens with a discussion about the significance of collaboration between Pro AV professionals, software providers, and hardware manufacturers. Whether it's Zoom certification or ADA certification, the alignment of devices and standards is critical in today's Pro AV landscape.
2. **The Evolution of the Pro AV Community and Certification**: Reflecting on recent trends, including changes spurred by the pandemic, **Mark** details how the Pro AV community has evolved to embrace broader collaboration with various platforms, including Zoom. The need for video collaboration in every space has become a game-changer in Pro AV certification. The need for video collaboration in every space has become a game-changer in Pro AV certification. 
3. **Understanding the Zoom Certification Process**: **Jeff** provides an inside look at Zoom's certification process for Pro AV manufacturers, outlining a streamlined approach. From third-party labs to integration into Zoom's ecosystem, the process is clear-cut and designed to support the broader AV integration community.
4. **The Impact of Pro AV Certification for End Users**: Emphasizing the value of certification for large-scale deployments, **Mark** illustrates how it provides assurance for both Pro AV integrators and end-users. The podcast highlights how certification is a must for those deploying collaboration spaces across an enterprise. Certification is a must for those deploying collaboration spaces across an enterprise. 

If you're a Pro AV integrator, technology manufacturer, or anyone interested in the future of Pro AV, collaboration, and certification, this episode offers valuable insights from industry experts at **Zoom**. From collaboration trends to the importance of certification in Pro AV, you'll gain a comprehensive understanding of the current landscape and future direction.

Tags: Certification, Cross Platform, Partner Collaboration, Pro AV

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