# The Impact of “As a Service” Models in the Pro AV Channel

By Ben Thomas · Published 2023-08-07 · Updated 2026-06-08 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/the-impact-of-as-a-service-models-in-the-pro-av-channel
Creator hub: Pro AV Today

> Recurring revenue models are reshaping how integrators, vendors, and customers approach technology investments in professional audiovisual systems

## Key points

- Recurring revenue models are reshaping the Pro AV industry.
- 'As a Service' models impact technology investment approaches.
- Industry leaders discuss the shift towards service-oriented solutions.

Block Field

In this episode of [Pro AV Today](https://marketscale.com/shows/pro-av-today/), host [Ben Thomas](https://www.linkedin.com/in/benthomasproav/) dives into an important conversation in the Pro AV channel: the influence of "As a Service" models. Joined by [Wesco](https://www.wesco.com/us/en/solutions/communications-and-networking/pro-av.html)'s Senior Vice President, Global Enterprise AV & UCC, [Phil Langley](https://www.linkedin.com/in/phlangley/), they discuss the implications of this model for various stakeholders in the Pro AV industry. If you're interested in the changing landscape of Pro AV, the adaptation of service models, or the future of integrated technology, you can't afford to miss this episode.

**Discussion Topics:**

**The Rise of "As a Service" Models in Pro AV:** The podcast begins with a discussion around the buzz phrase "AV as a service," delving into what it means for different people in the Pro AV industry and who's executing it well.

**The End User Evolution:** Reflecting on recent shifts, including adjustments brought by new business models, **Phil** explains how the Pro AV community is changing. The conversation reveals how end-users are driving the shift towards "As a Service" models, pointing towards the rising trend of consuming services on a subscription basis.

The conversation reveals how end-users are driving the shift towards "As a Service" models, pointing towards the rising trend of consuming services on a subscription basis.

**Understanding the Market Demand:** Phil shares some insights from recent industry conversations, illuminating the market demand for such models in the Pro AV sector. He discusses the changing needs of decision makers and managers, especially those handling a global portfolio of services and overseeing OPEX budgets.

**The Changes in Traditional Pro AV Processes:** Highlighting how **Wesco** and **Anixter** have adapted their processes to offer 'Conference Room as a Service,' Phil talks about the evolution of their services. The conversation provides an in-depth look at how their manufacturing, buying, integration, and support processes have transformed.

The conversation provides an in-depth look at how their manufacturing, buying, integration, and support processes have transformed.

If you're a Pro AV integrator, technology manufacturer, or simply someone interested in the future of Pro AV, the adaptation of service models, and the resultant changes, this episode offers valuable insights.

Tags: AVaaS, End-User Demand, Pro AV, service, subscription, Value

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