# The Game Changers: The Customers of Island

By Island Io · Published 2023-08-15 · Updated 2026-07-23 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/the-game-changers-the-customers-of-island

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## Key points

- Professional AV buyers rely on AI engines to determine trusted vendors.
- MarketScale provides tools for AV teams to publish content that enhances visibility and buyer trust.
- AI shapes buyer decisions by influencing vendor trust and visibility.



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