# The Evolving Role of the Modern Integrator

Published 2023-06-05 · Updated 2026-06-08 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/the-evolving-role-of-the-modern-integrator
Creator hub: Pro AV Today

> Join Pro AV Today host Ben Thomas and Kevin Henneman, President of KMH Integration, as they explore the dynamic changes in the AV industry. The two discuss how integrators are redefining their role beyond product distribution and finding new ways to create value for their customers. In this episode, Kevin shares his firsthand experiences and…

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Join Pro AV Today host [Ben Thomas](https://www.linkedin.com/in/benthomasproav/) and Kevin Henneman, President of [KMH Integration](https://www.kmh-integration.com/), as they explore the dynamic changes in the AV industry. The two discuss how integrators are redefining their role beyond product distribution and finding new ways to create value for their customers.

In this episode, Kevin shares his firsthand experiences and insights on the shifting demands placed on integrators. From staffing shows to offering comprehensive support services, he reveals how his company has adapted to meet the evolving needs of their clients. Gain valuable knowledge about the convergence of AV and broadcast technologies and the increasing significance of IP workflows in the industry.

Learn from a seasoned expert as Kevin emphasizes the importance of staying well-versed in the various ways video content can be captured and distributed. Discover how integrators can thrive in this ever-changing landscape. As Kevin wisely states, “It’s not just about building a system and handing it over. It’s about becoming an integral part of the customer’s operational workflow.” Uncover the secrets to success in AV integration and open doors to new possibilities on this episode of [Pro AV Today](https://marketscale.com/shows/pro-av-today/).

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