# THE DEFINITIVE GUIDE TO CORPORATE VIDEO INTERVIEWS

Published 2019-07-15 · Updated 2026-03-19 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/the-definitive-guide-to-corporate-video-interviews

> Video Interviews are the backbone of any corporate video. Don’t get me wrong; animations, special effects, and graphics can be great, but without rock solid interviews to drive your content, they will almost always come up short. Whether you’re looking to make a testimonial, recruitment or company culture video, few things predict the success of a project…

Video Interviews are the backbone of any corporate video. Don’t get me wrong; animations, special effects, and graphics can be great, but without rock solid interviews to drive your content, they will almost always come up short. Whether you’re looking to make a testimonial, [recruitment](https://blog.aslproductions.com/corporate-recruiting-videos) or company culture video, few things predict the success of a project more than professionally produced, highly focused and well-executed interviews.

In order to achieve this though, it’s important to first understand the various roles interviews can play in setting up the structure of [your corporate video](https://blog.aslproductions.com/conduct-video-interviews). Like all aspects of video production, having a great plan is critical and deciding the tone and purpose of your interviews is no exception. In this article, we will explore why interviews are so important to [corporate videos](https://blog.aslproductions.com/10-corporate-videos-that-can-boost-your-business) and how to best utilize them in order to set your production up for success.

Read more at [ProductionHUB](https://www.productionhub.com/blog/post/the-definitive-guide-to-corporate-video-interviews?id=1308)

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