# The Changing Landscape of Media and Brand Deals

Published 2023-07-19 · Updated 2026-06-09 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/the-changing-landscape-of-media-and-brand-deals

> In an era where digital content creation is not just a hobby but a viable career path, the landscape of media and brand deals is rapidly changing. The rise of platforms like YouTube, Twitch, and TikTok created new celebrities, influencers, and content creators who are reshaping the way brands approach marketing. This shift is…

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In an era where digital content creation is not just a hobby but a viable career path, the landscape of media and brand deals is rapidly changing. The rise of platforms like YouTube, Twitch, and TikTok created new celebrities, influencers, and content creators who are reshaping the way brands approach marketing. This shift is not just a trend but a fundamental change in the media industry, making it a hot topic of discussion.

On this episode of [Tuesdays with Morrisey](https://marketscale.com/shows/tuesdayswithmorrisey/), host [Adam Morrisey](https://www.linkedin.com/in/adammorrisey/) discusses the changing landscape of media and brand deals with [Chris Wittine](https://www.linkedin.com/in/chris-w-b0141825/), a Digital Media Agent at [CAA](https://www.caa.com/). Chris is a leading figure in the industry, representing top YouTube influencers and [pro gamers](https://esportsinsider.com/2023/01/esports-industry-predicts-2023) like [Lele Pawns](https://www.instagram.com/lelepons/?hl=en), [Doctor Disrespect](https://www.youtube.com/channel/UCcJL2ld6kxy_nuV1u7PVQ0g), and Ninja. In this conversation, Morrisey and Wittine explore everything from the rise of digital content creators to the shift in brand marketing strategies.

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