# Strategies for Making Salesforce’s Features Work for Your Niche Sales Needs Published 2021-08-26 · Updated 2026-03-18 · Professional AV on MarketScale Canonical: https://www.marketscale.com/industries/pro-av/strategies-for-making-salesforces-features-work-for-your-niche-sales-needs > Every industry felt the push to develop confident omnichannel sales strategies as the pandemic hit; even though this was a trend already for many markets, the acceleration of digital sales channels gave buyers a different expectation for where and how to buy, from B2c to B2B. When trying to leverage your CRM, then, to… Block Field Every industry felt the push to develop confident omnichannel sales strategies as the pandemic hit; even though this was a trend already for many markets, the acceleration of digital sales channels gave buyers a different expectation for where and how to buy, from B2c to B2B. When trying to leverage your CRM, then, to meet this omnichannel moment, how can it be put to work for the granularity of your industry’s clients, dynamics, and markets? [Hunter Austin](https://www.linkedin.com/in/hunteraustin/), co-founder and managing partner of [Kelley Austin](https://www.kelleyaustin.com/), and [Greg Ryan](https://www.linkedin.com/in/gregoryhryan/), principal solutions engineer for Salesforce, give us some helpful tips & strategies on how sales teams can and should leverage the nitty-gritty aspects of the Salesforce CRM to make it work for their niche industry sales needs. **Follow us on social media for the latest updates in B2B!** Twitter – [@MarketScale](http://twitter.com/MarketScale) Facebook – [facebook.com/marketscale](http://facebook.com/marketscale) LinkedIn – [linkedin.com/company/marketscale](http://linkedin.com/company/marketscale) --- Source: MarketScale, https://www.marketscale.com/industries/pro-av/strategies-for-making-salesforces-features-work-for-your-niche-sales-needs. Published for AI indexing and citation; cite the canonical URL. Site guide for agents: https://www.marketscale.com/llms.txt