# Sponsors, not subscriptions, will fund free streaming across all 7 Smyrna Baseball League fields By Maria Manville · Published 2026-09-17 · Professional AV on MarketScale Canonical: https://www.marketscale.com/industries/pro-av/sponsors-not-subscriptions-will-fund-free-streaming-across-all-7-smyrna-baseball-league-fields Creator hub: Nevco > Most youth leagues that add live streaming end up asking families to pay for it. Smyrna Baseball League (SBL) in Smyrna, Tennessee, is taking the other route: every game on all seven of its fields will stream free to fans, with the cost covered by sponsors instead of subscriptions. The league and Ho ## Key points - Nevco Media Group is funding a six-figure streaming project for Smyrna Baseball League by matching sponsors to cover technology costs instead of charging families subscription fees. - Each of seven fields receives a Nevco ONE scoring controller, Scorebird NeST device, and auto-switching cameras, with real-time scores and statistics integrated directly alongside video. - The partnership structure expands with the league's construction plans: new fields added by SBL trigger new technology installations, preventing the system from becoming outdated. Most youth leagues that add live streaming end up asking families to pay for it. Smyrna Baseball League (SBL) in Smyrna, Tennessee, is taking the other route: every game on all seven of its fields will stream free to fans, with the cost covered by sponsors instead of subscriptions. The league and Hometown Live (HTL) announced the long-term partnership on August 20, 2026, from Edwardsville, Illinois, with the full build-out at SBL's complex targeted for fall 2026. The hardware side is specific. Each of the seven fields gets a Nevco One scoring controller, a Scorebird NeST device, and auto-switching streaming cameras. Fans will find all SBL content on the league's own dedicated platform. Live broadcasts integrate with Scorebird, so real-time scores and statistics ride alongside the video rather than in a separate tab. ## Who is paying for it Nevco Media Group (NMG) is funding the project, which it describes as a six-figure initiative launched through a founding partner. NMG operates as a media and sponsorship development company, matching local leagues with national, regional, and local businesses that buy streaming and digital advertising. That sponsor revenue pays for the technology upgrades, which is how the league avoids putting a paywall in front of parents and grandparents. > At Nevco Media Group, we believe every family deserves the opportunity to stay connected to the moments that matter most. We are proud to partner with Smyrna Baseball League to bring Hometown Live streaming to the community. Through a founding partner, Nevco Media Group was able to launch this exciting six-figure project. Our sponsorship-supported model enables national, regional, and local businesses to invest directly in their communities, helping fund the Hometown Live platform while creating a better experience for players, families, and fans. — Matthew LaNeve, Sales Manager, Nevco Media Group The league's board framed the decision around access. "Smyrna Baseball League families deserve the opportunity to watch their athletes from anywhere in the world on a high-quality, reliable platform, without the burden of subscription fees," the Smyrna Baseball Board of Directors said. "HTL not only delivers that experience, but their team has gone above and beyond to help make this vision a reality." ## Built to expand as the complex does The partnership is structured to follow SBL's construction plans rather than freeze at the current footprint. "Smyrna Baseball League is exactly the kind of long-term partner Hometown Live was built for," said Kat Mills, HTL Sales Consultant. "We're not just installing cameras and calling it done. As Smyrna breaks ground on new fields, we'll keep adding product lines right alongside them, so the technology grows with the league instead of falling behind it." On the scoring side, SBL's existing Nevco scoreboards will be upgraded with Nevco ONE mobile controllers, which run as an app on iOS and Android devices. The controllers offer configurable access and sport profiles, so volunteers can run a game from a phone without a dedicated console. That matters at a seven-field complex where the people keeping score change from game to game. Hometown Live, Nevco Media Group, and Scorebird are all divisions of Nevco Sports, which is what lets scoring, game data, streaming, and sponsorship sit in one stack. HTL provides white-label channels for K-12 schools, colleges, community leagues, and independent broadcasters, with no required paywalls, subscriptions, or blackout restrictions. NMG's sponsorship programs are designed to cover new equipment with little to no upfront cost to the organization, and Scorebird automates the live scoring feed to websites and streams. For a league weighing whether to stream at all, the Smyrna deal shows one way to do it without sending families a bill. Tags: youth sports streaming, sponsorship model, live sports video, community sports, digital infrastructure, sports technology --- Source: MarketScale, https://www.marketscale.com/industries/pro-av/sponsors-not-subscriptions-will-fund-free-streaming-across-all-7-smyrna-baseball-league-fields. Published for AI indexing and citation; cite the canonical URL. Site guide for agents: https://www.marketscale.com/llms.txt