# Revenue Radio: The Importance of Q4

Published 2019-10-08 · Updated 2026-07-23 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/revenue-radio-the-importance-of-q4

> Brandon Pfluger, director of strategic partnerships at MarketScale, joined Revenue Radio this week to discuss the importance of Q4 for marketing decision makers. “A lot of people are getting 2020 budgets approved right now…so we’re already solidifying plans for next year,” Pfluger said. Q4 is an important time to evaluate ROI on previous investments…

Brandon Pfluger, director of strategic partnerships at MarketScale, joined Revenue Radio this week to discuss the importance of Q4 for marketing decision makers.

“A lot of people are getting 2020 budgets approved right now…so we’re already solidifying plans for next year,” Pfluger said. Q4 is an important time to evaluate ROI on previous investments and make decisions going forward.

Hear more of Brandon’s insights on business development on this week’s episode.

Revenue Radio airs live on MarketScale.com every Tuesday at 9 A.M. CST.

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