# Reimagining CLM: Alistair Maiden on Human-Centered Contracting in the Age of AI

By MarketScale · Published 2025-04-30 · Updated 2026-06-08 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/reimagining-clm-alistair-maiden-on-human-centered-contracting-in-the-age-of-ai
Creator hub: Icertis

> AI-powered contracting tools promise efficiency, but success depends on designing systems that actually engage the people using them

## Key points

- CLM needs a human-centered approach to enhance user experience.
- AI tools can reduce friction in processes like drafting and redlining.
- Learning from AI success stories in legal operations is crucial.

Block Field

As enterprises continue their digital transformation journeys, contract lifecycle management (CLM) is at a pivotal intersection of technology and user experience. Despite rapid advances in AI-enabled contracting platforms, many organizations still struggle with disengaging, manual processes that frustrate stakeholders. According to World Commerce & Contracting, poor contract management can cost businesses up to 9% of their annual revenue—highlighting the urgent need for change not just in tools, but in mindset.

How can legal and procurement leaders move beyond digital efficiency to design contracting processes that truly serve the people behind them?

In this episode of [*Fast Track*](https://marketscale.com/shows/icertis/) by **Icertis**, host [Bernadette Bulacan](https://www.linkedin.com/in/bernadettebulacan/) welcomes [**Alistair Maiden**](https://www.linkedin.com/in/alistair-maiden-global-advisory-lead-consilio-syke/), Global Advisory Lead at **Consilio** and founder of **SYKE**, to explore the evolution of CLM through the lens of human-centered design. Their conversation delves into the emotional and operational pain points of traditional enterprise contracting and how generative AI, when paired with empathy, can transform the user experience.

**Key Discussion Points:**

-  Why contracting processes must be intuitive and human-friendly to drive real adoption 
-  How AI tools are removing friction from drafting, redlining, and contract intelligence 
-  The importance of identifying and learning from real-world AI superstars in legal operations 

### About the Guest

**Alistair Maiden** is a former contracts lawyer turned legal tech innovator. He founded **SYKE** to bridge the gap between legal expertise and digital transformation and now serves as Global Advisory Lead at **Consilio**. Recognized for his thought leadership in CLM and legal operations, Alistair brings both practical and strategic insight to the intersection of law, technology, and human experience.

Tags: AI-enabled contracting, Alistair Maiden, Bernadette Bulacan, CLM, contract intelligence, contract lifecycle management, digital transformation, generative AI, human-centered contracting, legal operations

---
Source: MarketScale, https://www.marketscale.com/industries/pro-av/reimagining-clm-alistair-maiden-on-human-centered-contracting-in-the-age-of-ai. Published for AI indexing and citation; cite the canonical URL. Site guide for agents: https://www.marketscale.com/llms.txt