# Pro AV Plus Design: AVitecture, with Will Dickey of PixelFLEX

Published 2018-08-15 · Updated 2026-07-23 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/pro-av-plus-design-avitecture-with-will-dickey-of-pixelflex

> As LED technology improves and the lifespan of installations grows to practically a decade or more in length, architects are becoming more incentive to implement LEDs into their ideas and building designs. This crossroad between AV technology and architecture, coined perfectly as AVitecture, has allowed for more creativity among building spaces, from commercial to…

As LED technology improves and the lifespan of installations grows to practically a decade or more in length, architects are becoming more incentive to implement LEDs into their ideas and building designs.

This crossroad between AV technology and architecture, coined perfectly as AVitecture, has allowed for more creativity among building spaces, from commercial to residential. Joining us is Will Dickey from PixelFLEX to discuss this trend, as well as talk the benefits and challenges of working with LED display technology.

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