# Pre-Game: Normal Gets Normal Results

Published 2020-06-13 · Updated 2026-03-19 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/pre-game-normal-gets-normal-results

> The Savannah Bananas are a baseball team – but owner Jesse Cole knows they aren’t in the baseball industry. They’re in the Fans First Experience industry. The game of baseball comes with a slew of challenges – it’s too slow, or too boring, or too long, or too antiquated. But, instead of seeing friction, Cole…

Block Field

The Savannah Bananas are a baseball team – but owner Jesse Cole knows they aren’t in the baseball industry. They’re in the Fans First Experience industry. The game of baseball comes with a slew of challenges – it’s too slow, or too boring, or too long, or too antiquated. But, instead of seeing friction, Cole saw opportunity. By innovating every touchpoint and turning customers into true fans by providing a remarkable experience, the Bananas have created a one-of-a-kind product with fans that have become the organization’s best marketers. What friction points can you turn into opportunities?

---
Source: MarketScale, https://www.marketscale.com/industries/pro-av/pre-game-normal-gets-normal-results. Published for AI indexing and citation; cite the canonical URL. Site guide for agents: https://www.marketscale.com/llms.txt