# Navigating the AI Wave in Event Technology

By Aby Varma · Published 2024-10-14 · Updated 2026-06-09 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/navigating-the-ai-wave-in-event-technology
Creator hub: The Marketing AI SparkCast

> Event planners and attendees alike are discovering new efficiencies and personalized experiences as artificial intelligence reshapes how large-scale gatherings

## Key points

- AI is enabling event planners to streamline content generation and complex reporting, significantly improving operational efficiency.
- Attendees benefit from AI-curated personalization in content, navigation, and networking recommendations at large-scale events.
- Key barriers to AI adoption in event technology include data security concerns and the ethical use of personal attendee information.

Block Field

In this episode of [The Marketing AI SparkCast](https://marketscale.com/shows/the-marketing-ai-sparkcast/), [**Aby Varma**](https://www.linkedin.com/in/abyvarma/), host, and founder of [**Spark Novus**](https://sparknovus.com/), discusses how AI is transforming the event planning industry. Joined by [**Michael Sorensen**](https://www.linkedin.com/in/michaeljsorensen/), Director of Product Management at [**Cvent**](https://www.cvent.com/), the conversation delves into how AI enhances both attendee experiences and event planner efficiencies in managing large-scale events.

**Topics Covered:**

- **AI in Event Tech:** How AI personalizes experiences for both attendees and planners.
- **Planner Efficiencies:** AI helps streamline content generation and complex reporting for event planners.
- **AI's Role in Event Personalization:** Ways AI curates content, improves navigation, and helps attendees maximize event value.
- **AI-Driven Networking:** How AI tools could enhance attendee networking by analyzing personal data.
- **Challenges in AI Adoption:** Barriers to adopting AI in event tech, such as ensuring security and ethical use of personal data.
- **Future of Virtual Events:** How AI will help virtual events deliver personalized and engaging experiences over time.

### About the Speakers

**Michael Sorensen** is the Director of Product Management at **Cvent**, a leading cloud-based event management platform. With over 20 years in the event tech industry, he has worked in various roles, from technical sales to product management, shaping the future of AI in events. Connect with Michael on LinkedIn:[ https://www.linkedin.com/in/michaeljsorensen/](https://www.linkedin.com/in/michaeljsorensen/).

**Aby Varma** is the founder of **Spark Novus**, which specializes in driving marketing transformation through AI adoption and AI-infused marketing services. As an experienced marketing executive, Aby helps businesses transform their marketing with AI-driven strategies. Connect with Aby on LinkedIn:

[https://www.linkedin.com/in/abyvarma](https://www.linkedin.com/in/abyvarma/).

Tags: artificial intelligence (AI), Cvent, event planning, Event Technology, Michael Sorensen

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