# NAMM 2019: Insights From An Audio Engineer

Published 2019-01-25 · Updated 2026-03-19 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/namm-2019-audio-insights

> The music industry is as diverse and global as any, but this week everyone associated with sound is fixated on NAMM 2019. Anaheim, California is playing host to this year’s conference, one of the world’s biggest gathering of music business professionals on the yearly calendar. Audio is the name of the game at NAMM and…

The music industry is as diverse and global as any, but this week everyone associated with sound is fixated on [NAMM 2019](https://www.namm.org/thenammshow/2019). Anaheim, California is playing host to this year’s conference, one of the world’s biggest gathering of music business professionals on the yearly calendar.

Audio is the name of the game at [NAMM](https://www.namm.org/thenammshow/2019) and there are hundreds of new products and innovations for everyone from the garage band singer to veteran sound engineers.

MarketScale’s resident audio expert [Zac Brummett](https://marketscale.com/industries/contributors/zac-brummett/) discussed what he was looking for from this year’s expo.

Of note was the abundance of prosumer technology. Brummett said it was important that the industry still makes quality equipment available for hobbyists and less experienced musicians and engineers.

[Astro Spatial Audio](https://www.astroaudio.eu/) is a brand to keep an eye on at [NAMM](https://www.namm.org/thenammshow/2019), according to Brummett. The Dutch company has excelled with 3D immersive audio and object-based audio making for a much more encompassing experience for audiences in any environment.

### Buzz Words To Know:

[Psychoacoustics](http://thepowerofsound.net/psychoacoustics-defined/): the study of how humans perceive sound and it’s physiological effects

[Wave Field Synthesis](https://empac.rpi.edu/program/research/wave-field-synthesis): a spatial audio rendering technique, deals with the creation of virtual acoustic environments. It produces artificial wavefronts synthesized by a large number of individually driven loudspeakers

[Audio Objects](https://www.audiokinetic.com/library/2017.1.9_6501/?source=WwiseFundamentalApproach&id=audio_objects): an intelligent audio file. encoding audio sources as objects with meta-data that describes the microphone’s placement in 3D space.

### [The Newest Episode of the Pro AV Podcast](https://marketscale.com/industries/pro-av/biggest-events)

[https://marketscale.com/industries/pro-av/biggest-events](https://marketscale.com/industries/pro-av/biggest-events)

Explore the AV world of possibilities by getting a preview of ISE (Integrated Systems Europe) 2019 from one of the directors bringing the show to fruition.

### Highlights From The Show

> The annual Yamaha All-Star Concert on the Grand at the [@NAMMShow](https://twitter.com/NAMMShow?ref_src=twsrc%5Etfw) is nothing short of incredible… enjoy this recap from last year and join us Friday at 6PM to experience this masterpiece! The lineup is secret… but you won't want to miss it. [#YamahaMusic](https://twitter.com/hashtag/YamahaMusic?src=hash&ref_src=twsrc%5Etfw) [#MakeWaves](https://twitter.com/hashtag/MakeWaves?src=hash&ref_src=twsrc%5Etfw) [#NAMMShow](https://twitter.com/hashtag/NAMMShow?src=hash&ref_src=twsrc%5Etfw) [pic.twitter.com/4wATYcYca9](https://t.co/4wATYcYca9)
> — Yamaha Music USA (@YamahaMusicUSA) [January 24, 2019](https://twitter.com/YamahaMusicUSA/status/1088515667949703173?ref_src=twsrc%5Etfw)

> We’re ready for day two at [#NAMMShow](https://twitter.com/hashtag/NAMMShow?src=hash&ref_src=twsrc%5Etfw)! Drop by booth 17208 to meet the team and don’t miss one of our L-ISA presentations in Demo Room 203A (today's sessions: 10:00 am, 12:00 pm, 2:00 pm, 4:00 pm). To setup an meeting with a member of the team, click here: [https://t.co/NPH90dgAIw](https://t.co/NPH90dgAIw) [pic.twitter.com/TGvpvzQkGc](https://t.co/TGvpvzQkGc)
> — L-Acoustics (@L\_ACOUSTICS) [January 25, 2019](https://twitter.com/L_ACOUSTICS/status/1088828802657071110?ref_src=twsrc%5Etfw)

> [@ZoomSound](https://twitter.com/ZoomSound?ref_src=twsrc%5Etfw) new 4k Handy Video Recorder [#NAMMshow](https://twitter.com/hashtag/NAMMshow?src=hash&ref_src=twsrc%5Etfw) [pic.twitter.com/gcrogZ7UTE](https://t.co/gcrogZ7UTE)
> — Dale Pro Audio (@DaleProAudio) [January 24, 2019](https://twitter.com/DaleProAudio/status/1088554397276073984?ref_src=twsrc%5Etfw)

> [#Throwback](https://twitter.com/hashtag/Throwback?src=hash&ref_src=twsrc%5Etfw) to last year's NAMM Show! Who's excited for [#namm2019](https://twitter.com/hashtag/namm2019?src=hash&ref_src=twsrc%5Etfw)? ✋
> Stay tuned for details on special live performances, demos, and more! [https://t.co/eiHOsPXCgU](https://t.co/eiHOsPXCgU)[#FlashbackFriday](https://twitter.com/hashtag/FlashbackFriday?src=hash&ref_src=twsrc%5Etfw) [#NAMMShow](https://twitter.com/hashtag/NAMMShow?src=hash&ref_src=twsrc%5Etfw) [#NAMMShow](https://twitter.com/hashtag/NAMMShow?src=hash&ref_src=twsrc%5Etfw) [pic.twitter.com/iGbRdcBoDy](https://t.co/iGbRdcBoDy)
> — Roland U.S. (@Roland\_US) [January 18, 2019](https://twitter.com/Roland_US/status/1086338719940931585?ref_src=twsrc%5Etfw)

> Sean tested a few [#GretschGuitars](https://twitter.com/hashtag/GretschGuitars?src=hash&ref_src=twsrc%5Etfw) during a quiet moment. Which [#Gretsch](https://twitter.com/hashtag/Gretsch?src=hash&ref_src=twsrc%5Etfw) would you like to take for a spin at the [#NAMMShow](https://twitter.com/hashtag/NAMMShow?src=hash&ref_src=twsrc%5Etfw) this year? [pic.twitter.com/mUp11HUjW7](https://t.co/mUp11HUjW7)
> — The Gretsch Company (@gretsch) [January 25, 2019](https://twitter.com/gretsch/status/1088820070493667328?ref_src=twsrc%5Etfw)

> GRAMMY-nominated producer & DJ, [@morganpage](https://twitter.com/morganpage?ref_src=twsrc%5Etfw) has millions of YT views & is a leading force in electronic music. Visit the [@HARMAN\_Pro](https://twitter.com/HARMAN_Pro?ref_src=twsrc%5Etfw) booth #14508 on 1/24 at 1 PM PST for "In Conversation With Morgan Page" to hear how DJ’s are becoming modern-day composers. [#NAMMShow](https://twitter.com/hashtag/NAMMShow?src=hash&ref_src=twsrc%5Etfw) [#HARMANxNAMM](https://twitter.com/hashtag/HARMANxNAMM?src=hash&ref_src=twsrc%5Etfw) [pic.twitter.com/rRRT7Ru8zY](https://t.co/rRRT7Ru8zY)
> — JBL Professional (@TheJBLpro) [January 22, 2019](https://twitter.com/TheJBLpro/status/1087515217456619520?ref_src=twsrc%5Etfw)

> .[@BobWeir](https://twitter.com/BobWeir?ref_src=twsrc%5Etfw) & Wolf Bros gave a private performance at the [@DAngelicoNY](https://twitter.com/DAngelicoNY?ref_src=twsrc%5Etfw) booth at [#NAMMShow](https://twitter.com/hashtag/NAMMShow?src=hash&ref_src=twsrc%5Etfw) on Thursday night! 🎸⚡️🐺 [https://t.co/tibyeY8ErW](https://t.co/tibyeY8ErW)
> — Live For Live Music (@L4LM) [January 25, 2019](https://twitter.com/L4LM/status/1088830124177481728?ref_src=twsrc%5Etfw)

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