# MarketScale Retail: NRF Tuesday Update

Published 2019-01-15 · Updated 2026-07-23 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/marketscale-retail-nrf-tuesday-update

> NRF 2019 is in full swing and MarketScale’s Chief Digital Editor Geoff Short is in the middle of it. He joined the podcast to recap what he saw and experienced at the retail industry’s big show for 2019. The MarketScale team received a hands-on explanation of frictionless payment and how the industry is tackling…

NRF 2019 is in full swing and MarketScale’s Chief Digital Editor Geoff Short is in the middle of it. He joined the podcast to recap what he saw and experienced at the retail industry’s big show for 2019.

The MarketScale team received a hands-on explanation of frictionless payment and how the industry is tackling potential security concerns. “The industry is wide awake to [security] threats, it’s just a question of how to implement these kinds of things,” Short said.

Geoff and the MarketScale team have a big day ahead of them as they wrap up the show. Make sure to keep up with the latest from NRF 2019 by following our [live blog](https://marketscale.com/industries/retail/live-NRF19).

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