# How to Find a Marketing Firm You Can Trust with Your Brand

Published 2020-03-26 · Updated 2026-07-23 · Professional AV on MarketScale
Canonical: https://www.marketscale.com/industries/pro-av/marketing-firm-brand

> It’s a fact: every brand and business must have an online presence in order to stay relevant and competitive in today’s marketplace. This online voice is more important than ever, as society operates largely on digital platforms for purchases, entertainment and socializing. So how do marketing departments keep up with digital marketing? And, if…

It’s a fact: every brand and business must have an online presence in order to stay relevant and competitive in today’s marketplace.

This online voice is more important than ever, as society operates largely on digital platforms for purchases, entertainment and socializing.

So how do marketing departments keep up with digital marketing? And, if they can’t, who can they hire to trust with the public identity of their business?

MarketScale’s Technology Podcast explores this relationship between client and digital marketing firm with guest [Lydia Adams](https://marketscale.com/industries/contributors/lydia-adams/), VP of Marketing & Communications at [Personiv](https://www.personiv.com/)).

Whether it’s blogs, SEO, graphics, e-books or social media content, marketing platforms must work together symbiotically to promote a brand, message and voice that aligns with a company’s core values.

But, too often, third-party marketing firms get it wrong, embarrassing a company with misspellings, mistakes or ill-fitting content.

That’s why Personiv fosters one-on-one relationships with each client, establishing a shared metric for success.

“Trust,” Adam said, is a top priority.

A client can and should feel safe sending their marketing elsewhere, especially as marketing rapidly evolves.

For the latest news, videos, and podcasts in the **Software & Technology Industry**, be sure to subscribe to our industry publication.

**Follow us on social media for the latest updates in B2B!**

Twitter – [@MarketScale](https://twitter.com/MarketScale)

Facebook – [facebook.com/marketscale](http://facebook.com/marketscale)

LinkedIn – [linkedin.com/company/marketscale](http://linkedin.com/company/marketscale)

---
Source: MarketScale, https://www.marketscale.com/industries/pro-av/marketing-firm-brand. Published for AI indexing and citation; cite the canonical URL. Site guide for agents: https://www.marketscale.com/llms.txt